![]() ![]() ![]() Keywords are a list of words and phrases that are related to your work - they are the words that a prospective employer would search for when trying to find someone like you. Keywords also play an important part in being found by people who don’t know you on LinkedIn - this is particularly true for job seekers who are hoping for contacts from prospective employers and recruiters. If you don’t change it, this is what LinkedIn will show on your profile. Note: LinkedIn’s default for your Headline is your job title and company. If the information doesn’t support the Headline, consider whether it should be included at all. Remember, focus is important. A well-written LinkedIn Headline will also help you to structure the rest of the information you include in your LinkedIn profile. It can focus on the results you deliver or what you can do for a prospective employer. Your LinkedIn Headline needs to quickly identify you as a certain type of person - i.e., manager or executive, or someone who specializes in a certain field or industry. Being specific leads to a much better LinkedIn Headline. Great LinkedIn Headlines attract attention and the more people who view your LinkedIn profile, the better your chances of connecting with the right person who can lead you to your dream job. Standing out with your LinkedIn profile can mean highlighting the strongest qualifications you have for an employer in your LinkedIn Headline, backing up those qualifications with accomplishments throughout your profile, and using strategies that will help you become found by the people who most need someone like you. If your profile is like every other profile on LinkedIn, you won’t stand out and you won’t be found as easily. Consequently, you must find a way to stand out in a crowd. You have approximately 20 seconds to catch the attention of a visitor to your profile. Because it’s a marketing piece, you need to come up with a Headline that will instantly attract the attention of your reader. Instead, it provides enough information to get people to connect with you - and/or make a contact with you. It’s not designed to outline your entire professional history. Your LinkedIn profile is a marketing piece - not a biography or a résumé. It gives the reader an idea of what your profile will include (just like a newspaper headline previews a story). Consequently, a good LinkedIn Headline acts like a newspaper or magazine title. ![]() In many cases, hiring managers and recruiters will make the decision to read your full LinkedIn profile based on just these three things. When someone views your LinkedIn profile, they will see your name, what connection level you are with that person (1st, 2nd, 3rd, etc.), and your LinkedIn Headline. ![]()
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